Pedigree Petfoods

An overview of Pedigree Petfoods, a major pet food brand

The Pedigree Petfoods logo

Pedigree Petfoods is a well-known brand in the pet food industry, specializing in the production of food for dogs. The brand is part of the larger Mars, Incorporated, which is a global leader in the confectionery, pet food, and other food products.

History

Pedigree Petfoods was established in the mid-20th century and has grown to become one of the most recognized names in pet nutrition. The brand's history is intertwined with the development of Mars, Incorporated, which acquired the company and expanded its reach globally.

Products

Pedigree offers a wide range of products designed to meet the nutritional needs of dogs at various life stages. These include dry kibble, wet food, and treats. The brand emphasizes the use of high-quality ingredients and balanced nutrition to support the health and well-being of pets.

Dry Food

Pedigree's dry food line includes options for puppies, adult dogs, and senior dogs. The formulations are designed to provide complete and balanced nutrition, with a focus on protein, carbohydrates, and essential vitamins and minerals.

Wet Food

The wet food offerings from Pedigree are available in cans and pouches, providing a variety of flavors and textures. These products are often used to supplement dry food diets or as a primary food source for dogs that prefer wet food.

Treats

Pedigree also produces a range of treats, including dental chews and training treats. These products are designed to promote dental health and provide rewards for good behavior.

Manufacturing and Quality Control

Pedigree Petfoods operates several manufacturing facilities around the world. The company adheres to strict quality control measures to ensure the safety and nutritional adequacy of its products. This includes sourcing ingredients from trusted suppliers and conducting regular testing.

Marketing and Sponsorships

Pedigree is known for its extensive marketing campaigns, which often emphasize the bond between pets and their owners. The brand has also been involved in various sponsorships and partnerships, supporting animal shelters and pet adoption initiatives.

Related pages

• Mars, Incorporated
• Pet food
• Dog nutrition