Philishave

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Philishave was a brand of electric shavers and personal grooming products designed and marketed by the Dutch company Philips. The brand was introduced in the 1930s and became one of the most recognizable names in men's electric shaving products, known for its innovation and quality. Over the years, Philishave shavers were known for their distinctive design, including the rotary shaving heads which became synonymous with the brand.

History

The Philishave brand was launched in 1939, marking Philips' entry into the electric shaver market. The first model was a significant departure from the traditional blade shaving methods of the time, offering a new level of convenience and safety. The introduction of the rotary shaving head in the 1950s was a major innovation that set Philishave apart from its competitors. This design featured circular blades that moved in a circular motion, providing a close shave that minimized skin irritation.

Throughout the decades, Philips continued to innovate within the Philishave line, introducing cordless models, waterproof shavers, and advanced technology such as the Lift and Cut system, which lifted hairs before cutting them to provide a closer shave. The brand also expanded to include a range of personal grooming products, including beard trimmers and hair clippers.

Product Line

Philishave's product line evolved significantly over the years. Initially focused on rotary shavers, the brand eventually encompassed a wide range of grooming products, including:

• Rotary Shavers: The core of the Philishave line, known for their circular, rotating blades.
• Beard Trimmers and Hair Clippers: Designed for precision grooming of facial and head hair.
• Accessories and Replacement Parts: Including shaving heads, cleaning solutions, and charging units.

Brand Evolution

In the early 2000s, Philips began to consolidate its product branding, and the Philishave name was gradually phased out in many markets. The products previously marketed under the Philishave brand were rebranded under the Philips Norelco name in the United States, with the rest of the world following suit by adopting the Philips name for its grooming products. This rebranding was part of Philips' strategy to streamline its brand portfolio and leverage the global recognition of the Philips name.

Legacy

The Philishave brand left a lasting impact on the electric shaver market. Its innovations, particularly the introduction of the rotary shaving head, have become standard features in many electric shavers today. The brand's focus on quality and innovation helped to establish Philips as a leading name in personal grooming products.

Philishave shavers are remembered not just for their technological advancements, but also for their design. Many models, especially those from the mid-20th century, are considered collectibles and are appreciated for their aesthetic as well as their functionality.

See Also

• Electric shaver
• Philips
• Personal grooming