Plated (meal kits)

Plated (Meal Kits)

Plated logo

Plated was a subscription meal kit service that delivered pre-portioned ingredients and recipes to customers, allowing them to cook meals at home. Founded in 2012, Plated was part of the growing trend of meal kit delivery services that aimed to simplify home cooking by providing all necessary ingredients and instructions.

History

Plated was founded by Nick Taranto and Josh Hix in 2012. The company was created to address the challenges of busy lifestyles and the desire for home-cooked meals without the hassle of meal planning and grocery shopping. Plated gained significant attention after appearing on the television show Shark Tank, where they secured an investment from Mark Cuban.

In 2017, Plated was acquired by Albertsons, a major American grocery company, which aimed to integrate Plated's meal kits into its retail offerings. However, in 2019, Albertsons announced that it would discontinue Plated as a subscription service and instead focus on offering meal kits in its stores.

Business Model

Plated operated on a subscription-based model, where customers could choose from a variety of meal plans and receive weekly deliveries. Each delivery included pre-measured ingredients and step-by-step recipes, allowing customers to prepare meals at home with ease. The service offered flexibility in terms of meal selection and delivery frequency, catering to different dietary preferences and schedules.

Products and Services

Plated offered a diverse menu that changed weekly, featuring dishes inspired by various cuisines. Customers could select meals based on dietary preferences, such as vegetarian, gluten-free, or low-calorie options. The meal kits included fresh ingredients sourced from trusted suppliers, ensuring quality and sustainability.

Impact and Legacy

Plated was part of a broader movement towards convenient, home-cooked meals and played a role in popularizing the meal kit industry. The company's focus on quality ingredients and diverse recipes set a standard for other meal kit services. Although Plated as a subscription service was discontinued, its influence can still be seen in the continued popularity of meal kits available in grocery stores and online.

Related Pages

• Meal kit
• Subscription business model
• Albertsons
• Shark Tank