Pom-Bear

Pom Bear original pack (fair use)

Pom-Bear is a brand of potato chips produced by Intersnack, a German multinational snack food company. First introduced in the early 1990s, Pom-Bear chips are known for their unique bear-shaped design and light, crispy texture. They are marketed as a gluten-free snack, appealing to both children and adults who prefer or require gluten-free diet options. Over the years, Pom-Bear has become a popular snack in various countries, offering different flavors to cater to local tastes.

History

The Pom-Bear brand was launched with the intention of creating a snack that was not only tasty but also visually appealing to children. The bear shape was chosen for its friendly and fun connotation, aiming to stand out in the competitive snack market. Since its introduction, Pom-Bear has expanded its product line to include a variety of flavors, such as Original (lightly salted), Cheese & Onion, and Salt & Vinegar, among others. The brand's commitment to producing gluten-free snacks has also helped it gain a loyal customer base among those with gluten intolerance or celiac disease.

Product Features

Pom-Bear chips are made from premium quality potatoes and cooked in sunflower oil. The manufacturing process ensures that the chips have a light and crunchy texture, which has become a signature characteristic of the brand. The bear-shaped chips are designed to be fun for kids, making Pom-Bear a popular choice for parents looking for a snack for their children. Additionally, the brand emphasizes its gluten-free recipe, making it a safe option for those with dietary restrictions related to gluten.

Flavors

Pom-Bear offers a range of flavors, adapting to various taste preferences and regional culinary tastes. Some of the most popular flavors include:

• Original (Lightly Salted)
• Cheese & Onion
• Salt & Vinegar
• Prawn Cocktail (available in certain markets)
• Smokey Bacon (available in certain markets)

Marketing and Distribution

Pom-Bear has been marketed through various channels, including television commercials, online advertising, and in-store promotions. The brand often emphasizes the fun aspect of its bear-shaped chips and its suitability as a family-friendly snack. Pom-Bear is distributed widely across supermarkets, convenience stores, and online retail platforms, making it easily accessible to a broad audience.

Reception

The unique shape, light texture, and gluten-free nature of Pom-Bear chips have contributed to their popularity. Consumers often praise the snack for its taste and the fact that it offers a gluten-free option without compromising on flavor. The brand has received positive feedback from both children and adults, solidifying its position in the snack food market.

See Also

• Intersnack
• Potato chip
• Gluten-free diet
• Snack food