Popchips

Popchips Logo

Popchips is a brand of potato chips that are marketed as a healthier alternative to traditional fried potato chips. The brand was founded in 2007 and has since gained popularity for its unique method of cooking and its variety of flavors.

History

Popchips was founded by Keith Belling and Patrick Turpin in 2007. The company is headquartered in San Francisco, California. The founders aimed to create a snack that was both tasty and healthier than traditional fried chips. The brand quickly gained popularity and expanded its product line to include a variety of flavors and types of chips.

Production Process

Popchips are made using a special cooking process that involves applying heat and pressure to potatoes, causing them to "pop" into a chip. This method is different from traditional frying or baking and results in a chip that is lower in fat and calories. The process also helps to retain more of the potato's natural flavor.

Flavors

Popchips are available in a variety of flavors, including:

• Original
• Barbecue
• Sour Cream & Onion
• Sea Salt & Vinegar
• Cheddar & Sour Cream
• Salt & Pepper
• Buffalo Ranch

The brand also offers a line of tortilla chips and veggie chips.

Nutritional Information

Popchips are marketed as a healthier alternative to traditional potato chips. They contain less fat and fewer calories than fried chips. A typical serving of Popchips contains about 120 calories and 4 grams of fat. They are also free from artificial flavors, preservatives, and trans fats.

Marketing and Distribution

Popchips are widely available in grocery stores, convenience stores, and online retailers. The brand has used various marketing strategies, including celebrity endorsements and social media campaigns, to promote its products. Notable celebrities who have endorsed Popchips include Ashton Kutcher and Jillian Michaels.

Competitors

Popchips faces competition from other brands that offer healthier snack options, such as Baked Lay's, Kettle Brand, and Terra Chips. Despite the competition, Popchips has maintained a strong presence in the market due to its unique cooking process and variety of flavors.

See Also

• Potato chip
• Snack food
• Healthy eating