Promotion

Promotion refers to the advancement of an employee's rank or position in an organizational hierarchy system. In marketing, promotion is a key element in the marketing mix, which includes the four Ps: product, price, place, and promotion. Promotion can also refer to the communication strategies used to inform, persuade, and remind customers about products or services.

Types of Promotion

Promotion can be categorized into several types:

Employee Promotion

Employee promotion involves the elevation of an employee to a higher rank or position within an organization. This can be based on merit, seniority, or a combination of both. Employee promotions often come with increased responsibilities, higher pay, and improved benefits.

Sales Promotion

Sales promotion refers to marketing strategies aimed at increasing consumer demand, stimulating market demand, or improving product availability. Common sales promotion techniques include discounts, coupons, contests, and free samples.

Promotional Mix

The promotional mix is a blend of different promotional tools used to achieve marketing objectives. The main components of the promotional mix include:

• Advertising
• Public Relations
• Sales Promotion
• Personal Selling
• Direct Marketing

Objectives of Promotion

The primary objectives of promotion are to:

• Create awareness about a product or service.
• Generate interest and desire among potential customers.
• Encourage customers to make a purchase.
• Build brand loyalty and repeat business.

Promotional Strategies

Promotional strategies can be broadly classified into two categories:

Push Strategy

A push strategy involves pushing the product through marketing channels to final consumers. This is typically done through trade promotions and personal selling.

Pull Strategy

A pull strategy aims to create consumer demand so that consumers actively seek out the product. This is often achieved through advertising and consumer promotions.

Related Pages

• Marketing
• Advertising
• Public Relations
• Sales Promotion
• Direct Marketing
• Employee Benefits
• Organizational Hierarchy

See Also

• Marketing Mix
• Brand Loyalty
• Consumer Behavior
• Market Demand