Psycho-Cybernetics

Psycho-Cybernetics book cover (fair use)

Psycho-Cybernetics is a self-help book written by Maxwell Maltz, first published in 1960. The book combines the cognitive behavioral technique of teaching an individual how to regulate self-concept developed by the author with the cybernetics of Norbert Wiener. It introduces the concept of a "servo-mechanism" akin to the control systems in missiles, which Maltz argues is analogous to the human brain and nervous system's function in pursuit of goals.

Overview

Psycho-Cybernetics posits that the human mind is a powerful goal-seeking mechanism, and when properly harnessed, can help an individual achieve their desired goals. The book suggests that the basis of all human action is the pursuit of goals and that negative self-image can inhibit the achievement of those goals. It emphasizes the importance of a positive self-image in achieving success, happiness, and fulfillment in life.

Maltz, who was a plastic surgeon, noticed that changes in physical appearance through surgery did not always lead to an improved self-image or a change in the patient's personality, as they had expected. This observation led him to explore the psychology of self-image and its impact on achieving goals. He concluded that one's self-image could be changed for the better through visualization, self-affirmation, and other cognitive restructuring techniques.

Key Concepts

The book introduces several key concepts, including:

• Self-Image: The central idea is that individuals have a mental picture of themselves, which dictates their actions and responses to the external world. Changing one's self-image can lead to different behaviors and outcomes.
• Feedback Loop: Maltz describes a feedback loop mechanism where an individual's actions produce results, which then influence the individual's beliefs and attitudes, further affecting future actions. This concept is similar to the feedback systems seen in cybernetics.
• Creative Visualization: The practice of using one's imagination to visualize specific behaviors or outcomes as a way of positively influencing one's actions.

Impact and Reception

Since its publication, Psycho-Cybernetics has sold millions of copies and has been translated into dozens of languages. It is considered a classic in the self-help genre and has influenced many contemporary authors and speakers in the fields of motivation and personal development. The book's principles have been applied in various fields, including sports training, education, and management.

Criticism

While Psycho-Cybernetics has been widely popular and influential, it has also faced criticism. Some critics argue that the book oversimplifies complex psychological processes and that its effectiveness is not supported by empirical evidence. However, many people have reported significant personal growth and improvement in their lives by applying its principles.

Legacy

The concepts introduced in Psycho-Cybernetics have paved the way for further research and development in the field of self-help and personal development. The book has spawned a series of workshops, seminars, and follow-up books, expanding on its principles and applying them to various aspects of life and personal growth.