Pull quote

A pull quote is a key element in the design and layout of a printed or digital publication, often used to highlight a particularly interesting or important excerpt from the main body of text. This technique is widely employed in journalism, magazines, and academic publications to draw the reader's attention and to break up large blocks of text, making the content more engaging and easier to read.

Definition

A pull quote is a short excerpt from the main text of an article or publication that is set apart from the rest of the text using distinct formatting. This can include changes in font size, style, or color, and is typically placed within the margins or in a separate box to create visual interest.

Purpose

The primary purpose of a pull quote is to attract the reader's attention to a specific part of the text that is particularly noteworthy or thought-provoking. By doing so, it serves several functions:

• Highlighting Key Points: Pull quotes emphasize important statements or insights, making them stand out from the surrounding text.
• Enhancing Readability: By breaking up long passages of text, pull quotes can make an article more visually appealing and easier to read.
• Engaging the Reader: A well-chosen pull quote can pique the reader's interest, encouraging them to read the full article.

Design Considerations

When designing a pull quote, several factors should be considered to ensure it is effective:

• Placement: Pull quotes are often placed in the margins or within the text column, but they should not disrupt the flow of reading.
• Typography: The font size and style should be distinct from the main text but still harmonious with the overall design of the publication.
• Color: Using a different color can help the pull quote stand out, but it should complement the publication's color scheme.
• Content Selection: The excerpt chosen for a pull quote should be compelling and representative of the article's main themes.

Examples in Use

Pull quotes are commonly used in various types of publications:

• Newspapers and Magazines: Journalists often use pull quotes to highlight a significant statement from an interview or a key point in an article.
• Academic Journals: Scholars may use pull quotes to emphasize a critical finding or argument in their research.
• Books: Authors might include pull quotes on book covers or within chapters to draw attention to important passages.

Also see

• Block quote
• Typography
• Layout (graphic design)
• Design elements and principles