RC Cola

Claud A. Hatcher

Jersey Shore, PA (3873481401)

Louisville, Georgia Commercial Historic District (35)

RC Cola ad in Margilan, Uzbekistan

RC Cola, also known as Royal Crown Cola, is a carbonated soft drink that has been a significant part of the beverage industry since its inception in 1905. Originating in the United States, RC Cola has grown to become a popular brand globally, known for its unique taste and history of innovation in the soft drink market.

History[edit | edit source]

RC Cola was developed by pharmacist Claud A. Hatcher in Columbus, Georgia, as a response to the high cost of purchasing syrup from a national cola company. Hatcher decided to create his own line of beverages, leading to the birth of the Royal Crown line of products. The first cola product, Chero-Cola, was introduced in 1910, and by the 1930s, the company had been renamed Nehi Corporation due to the popularity of its Nehi fruit-flavored sodas. In 1934, the company introduced Royal Crown Cola, which would eventually become known simply as RC Cola.

Product Development and Innovations[edit | edit source]

Over the years, RC Cola has been at the forefront of innovation in the soft drink industry. It was the first brand to sell soft drinks in a can and the first to introduce a low-calorie diet cola, Diet Rite, in 1958. Additionally, RC Cola was one of the first to offer a caffeine-free cola, RC 100, in the 1980s.

Marketing and Expansion[edit | edit source]

RC Cola has employed various marketing strategies throughout its history, including celebrity endorsements and participation in motorsports. Despite facing stiff competition from larger cola brands, RC Cola has maintained a loyal customer base through its unique flavor profile and nostalgic appeal. The brand has also expanded internationally, with a significant presence in countries outside the United States.

Current Status[edit | edit source]

Today, RC Cola is owned by Keurig Dr Pepper, following a series of acquisitions and mergers involving its parent companies. The brand continues to be a favorite among cola enthusiasts around the world, offering a range of products including the original RC Cola, Diet RC, and Cherry RC, among others.

Cultural Impact[edit | edit source]

RC Cola has made a notable impact on popular culture, particularly in the southern United States, where it has been embraced as a regional favorite. It has also been mentioned in various songs, movies, and TV shows, further cementing its status as an iconic American brand.

See Also[edit | edit source]

RC Cola Resources
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