RaceTrac

A RaceTrac gas station convenience store in Jasper, Georgia 03

A RaceTrac gas station in Jasper, Georgia 05

RaceTrac Headquarters

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RaceTrac in Roswell, March 2017

A RaceTrac gas station convenience store in Jasper, Georgia 01

RaceTrac Petroleum, Inc. is an American corporation that operates a chain of gasoline service stations across the Southern United States. The company is headquartered in Atlanta, Georgia, and serves customers with a focus on providing convenience through its retail locations which offer fuel, food, beverages, and other convenience store products. RaceTrac stands as one of the key players in the convenience store and gas station industry, competing with other national and regional chains.

History

RaceTrac was founded in 1934 by Carl Bolch Sr. in St. Louis, Missouri, under the name Carl Bolch Trackside Stations. In the 1950s, the company relocated its headquarters to Atlanta, Georgia, and began to expand its operations across the Southeastern United States. The company underwent a rebranding in the 1970s, adopting the RaceTrac name. Under the leadership of Carl Bolch Jr., RaceTrac continued to grow, introducing larger convenience store formats and adding more services to meet customer needs.

Operations

RaceTrac operates over 500 retail gasoline and convenience store locations across several states, including Georgia, Florida, Louisiana, and Texas. The company's stores are known for their large size, with many new locations featuring over 5,000 square feet of retail space. RaceTrac locations offer a wide range of products, including traditional convenience store items, a variety of food and beverage options, and automotive fuels, including gasoline and diesel.

In addition to its RaceTrac-branded locations, the company also operates RaceWay stores, which are operated by independent contractors under the RaceTrac umbrella. These stores offer similar products and services but are typically smaller in size and may have different operational models.

Products and Services

RaceTrac stores offer a wide variety of products and services to cater to the needs of its customers. These include:

- **Fuel**: A selection of fuels, including unleaded, premium, and diesel options. - **Food and Beverages**: An assortment of food options ranging from snacks and candy to fresh food items like sandwiches, pizza, and hot dogs. Many stores also feature a frozen yogurt bar and a wide selection of beverages, including sodas, coffee, and energy drinks. - **Convenience Items**: Basic grocery items, automotive supplies, and personal care products.

Corporate Social Responsibility

RaceTrac is committed to giving back to the communities it serves through various initiatives and partnerships. The company focuses on supporting children's health and well-being, education, and disaster relief efforts through donations and volunteer work.

Challenges and Opportunities

Like many companies in the retail and convenience store industry, RaceTrac faces challenges such as fluctuating fuel prices, competition, and changing consumer preferences. However, the company continues to adapt by expanding its product offerings, investing in store renovations, and exploring new market opportunities.

See Also

• Convenience store
• Gasoline
• Retail