RedBrick Health

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RedBrick Health was a health technology and services company that emerged in the mid-2000s, focusing on helping organizations engage their employees in healthier behaviors and manage healthcare costs. RedBrick Health combined behavioral and data science to create personalized health and wellness programs. These programs aimed to inspire individuals to make healthier choices and change habits by integrating their health technology platform with personal interactions.

History

RedBrick Health was founded with the vision of improving health outcomes by leveraging technology and personalized health strategies. The company quickly established itself as a leader in the corporate wellness industry, offering solutions that included health assessments, coaching, wellness challenges, and a mobile health application. Over the years, RedBrick Health expanded its services and technology to adapt to the evolving needs of its clients and the healthcare industry.

Services and Products

The core offerings of RedBrick Health revolved around its innovative health engagement platform, which was designed to motivate and enable individuals to take control of their health. The platform included several key components:

• Health Assessments: These were comprehensive evaluations of an individual's health status, risks, and habits, often serving as the entry point for personalized program recommendations.
• Personalized Coaching: RedBrick Health provided access to health coaches who worked with individuals to set goals, develop action plans, and overcome barriers to healthier living.
• Wellness Challenges: To foster a sense of community and motivation, RedBrick Health offered various challenges that encouraged participants to engage in healthy behaviors.
• Mobile Health Application: The company developed a user-friendly app that allowed users to track their progress, access health information, and receive personalized recommendations.

Impact and Outcomes

RedBrick Health's approach to wellness was data-driven, focusing on measurable outcomes to demonstrate the effectiveness of their programs. By analyzing health data and engagement metrics, RedBrick Health aimed to show improvements in individual health behaviors, reduced healthcare costs for employers, and overall enhanced well-being for participants.

Acquisition

In the late 2010s, RedBrick Health was acquired by Virgin Pulse, a leading global provider of health and wellbeing solutions for employers. This acquisition marked a significant milestone in the corporate wellness industry, combining the strengths of both companies to create a comprehensive and scalable platform for health and wellness.

Legacy

The legacy of RedBrick Health lives on through its contributions to the health and wellness industry. The company's innovative approach to engaging individuals in their health, its use of technology to personalize wellness programs, and its commitment to data-driven outcomes have influenced how employers and health plans approach wellness programs.