Red Paper Clip

Red Paper Clip NYC

Red Paper Clip is a notable example of an innovative experiment in trade and barter systems, which gained widespread attention for its demonstration of the power of networking, social media, and strategic negotiation. The project was initiated by Kyle MacDonald, a Canadian blogger, who started with a single red paper clip and aimed to trade it for items of slightly higher value, with the ultimate goal of trading up to a house. The story of the Red Paper Clip is not only a fascinating journey through a series of trades but also serves as an inspirational tale about setting goals, creativity, and the potential of leveraging connections and resources.

Background

The Red Paper Clip project began on July 12, 2005, when Kyle MacDonald posted a picture of a red paper clip on his blog and offered to trade it for something else. This initial step marked the beginning of a series of fourteen trades over the course of one year, which eventually led him to achieve his goal of trading up to a house. The project utilized the power of the internet to reach a wide audience and find trading partners interested in participating in this unique venture.

Trades

The series of trades started with the red paper clip being traded for a fish-shaped pen, which was then traded for a hand-sculpted doorknob, and so on. Each trade was carefully negotiated to ensure a slight increase in value, demonstrating MacDonald's skill in persuasion and negotiation. The trades included items such as a generator, an instant party package, and a snowmobile, eventually leading to an offer of a two-story farmhouse in Kipling, Saskatchewan.

Impact

The Red Paper Clip project had a significant impact beyond the trades themselves. It inspired people worldwide to consider the possibilities of trading and bartering in new ways, leveraging the internet to extend their reach and capabilities. The story was widely covered in the media, leading to a book deal for MacDonald and speaking engagements where he shared his experiences and insights from the project.

Legacy

The legacy of the Red Paper Clip project continues to influence people interested in trade, negotiation, and the power of social media. It serves as a case study in several business and marketing courses, illustrating the principles of value, negotiation, and strategic thinking. The house obtained through the final trade remains a symbol of what can be achieved with creativity, determination, and the willingness to take risks.

See Also

• Barter
• Social Media
• Negotiation
• Networking

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