Redken

Redken-Logo-2019-Black

Redken is a prominent American brand specializing in professional haircare products and services. The company was founded in 1960 by hairdresser Jheri Redding and actress Paula Kent, hence the name Redken. It is known for pioneering the "Scientific Approach to Beauty," which introduced the concept of protein reconditioning and developed products that were slightly acidic (pH balanced) to match the natural pH of the hair and skin. Redken's innovative approach to haircare was designed to provide both strength and softness to the hair, a departure from the harsh chemicals commonly used in hair products at the time.

History

In the early days, Redken started with just three products and an intensive education program for hairdressers about the chemistry of hair and skin. The founders believed in educating salon professionals, which helped the brand grow and gain a loyal following among professionals in the beauty industry. By the 1970s, Redken had become a major name in the professional haircare market, expanding its product line and continuing its focus on scientific developments in haircare.

In 1993, Redken was acquired by L'Oréal Group, a global leader in beauty and cosmetics. Under L'Oréal's ownership, Redken expanded its global reach, entering new markets and continuing to innovate in the field of haircare. Today, Redken offers a wide range of products, including shampoos, conditioners, styling products, and hair color, catering to a diverse array of hair types and concerns.

Products and Innovations

Redken's product lines are extensive, catering to different hair needs such as color protection, moisture, repair, volume, and smoothing. Among its notable innovations is the introduction of the first protein reconstructing conditioner, the development of a patented Interbond Conditioning System, and the launch of Shades EQ, a gentle, no-lift, ammonia-free hair color line that has become a staple in salons worldwide.

Education and Professional Support

Education remains a cornerstone of the Redken brand. The company operates the Redken Exchange, a state-of-the-art training facility in New York City, where hairdressers from around the world come to learn the latest techniques and product knowledge. Redken also hosts events and shows internationally, providing a platform for stylists to network, learn, and be inspired.

Sustainability and Social Responsibility

In recent years, Redken has increased its focus on sustainability and social responsibility. The brand has implemented measures to reduce its environmental impact, including the use of recycled materials in packaging and promoting sustainable salon practices.

Conclusion

Redken continues to be a leader in the professional haircare industry, known for its innovative products, commitment to education, and dedication to sustainability. With a history spanning over six decades, Redken has established itself as a brand that combines scientific innovation with a deep understanding of the needs of hairdressers and their clients.