Rekorderlig

Rekorderlig is a Swedish brand of cider that has gained international recognition for its wide range of flavored ciders. Established in 1996 in Vimmerby, Sweden, Rekorderlig is produced by Åbro Bryggeri, one of Sweden's oldest breweries, which has been operational since 1856. The brand is renowned for its high-quality ingredients, including pure Swedish spring water, and its innovative approach to cider-making.

History

The inception of Rekorderlig cider began in the late 20th century when the founders aimed to create a premium cider that would embody Swedish craftsmanship and innovation. They focused on using locally sourced ingredients, emphasizing the purity of the spring water from Vimmerby. This dedication to quality quickly set Rekorderlig apart from other ciders on the market.

Product Range

Rekorderlig has developed a diverse product range that includes a variety of flavors, catering to a broad audience. Some of its most popular flavors include Strawberry-Lime, Wild Berries, Pear, and Mango-Raspberry. Each flavor is crafted with the intention of offering a unique tasting experience, combining traditional cider-making techniques with modern flavors.

Innovation and Marketing

Rekorderlig has been at the forefront of cider innovation, not only in terms of flavors but also in packaging and marketing strategies. The brand has successfully utilized social media and event sponsorships to connect with its target audience, particularly focusing on young adults who appreciate quality and innovation in their beverage choices.

Global Reach

From its roots in Sweden, Rekorderlig has expanded its market globally, with a strong presence in countries such as the United Kingdom, Australia, and the United States. This international success is a testament to the brand's universal appeal and its ability to adapt to different market preferences while maintaining its core values of quality and innovation.

Sustainability

Rekorderlig is committed to sustainability, with initiatives aimed at reducing its environmental impact. This includes efforts to minimize water usage, reduce carbon emissions, and promote recycling. The brand's dedication to sustainability reflects its broader commitment to responsible business practices and environmental stewardship.

Awards and Recognition

Over the years, Rekorderlig has received numerous awards for its quality and innovation in the cider industry. These accolades highlight the brand's commitment to excellence and its status as a leader in the global cider market.

Conclusion

Rekorderlig continues to be a symbol of Swedish quality and innovation in the cider industry. With its diverse range of flavors and commitment to sustainability, the brand has carved out a unique position in the global market, appealing to consumers who value both tradition and innovation in their beverage choices.

Rekorderlig Resources
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