Ricola
Ricola is a Swiss manufacturer of cough drops and breath mints. The company was founded in 1930 by Emil Richterich and is known for its unique blend of 13 herbs used in its products.
History[edit | edit source]
Emil Richterich established the company in Laufen, Switzerland in 1930. The name Ricola is derived from Richterich & Co. Laufen. Initially, the company produced natural remedies, but later shifted its focus to herbal cough drops and breath mints.
Products[edit | edit source]
Ricola's products are known for their distinctive square shape and the blend of 13 herbs used in their production. The herbs include peppermint, lemon balm, thyme, sage, marshmallow, elder, cowslip, speedwell, lady's mantle, horehound, mallow, yarrow, and plantain. These herbs are cultivated in the Swiss mountains using organic farming methods.
Ricola offers a variety of flavors for their cough drops and breath mints, including original herb, lemon mint, cherry honey, honey herb, and others. The company also produces sugar-free versions of their products.
Marketing[edit | edit source]
Ricola is known for its marketing campaigns, particularly its television commercials featuring Swiss alpine singers and the tagline "Ricola!" The company's marketing efforts have helped it to establish a strong presence in over 50 countries worldwide.
See also[edit | edit source]
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