Rinso

Rinso is a brand of laundry detergent introduced by Lever Brothers Company in 1908. It was the first product of its kind to be packaged in cardboard boxes and was one of Lever Brothers' most popular products in the early 20th century. Rinso was originally a soap powder, but later became a synthetic detergent.

History[edit | edit source]

Rinso was first produced by Lever Brothers in England in 1908 and was introduced to the American market in the 1910s. The product was initially marketed as a soap powder, but in the 1950s, it was reformulated as a synthetic detergent to compete with newer products like Tide.

In the 1930s and 1940s, Rinso was one of the most popular laundry detergents in the United States. The brand was heavily advertised on radio and television, with the slogan "Rinso White, Rinso Bright". Rinso was also a sponsor of several popular radio and television shows, including The Amos 'n' Andy Show and The Rinso Radio Revue.

In the 1950s, Rinso's popularity began to decline as newer, more effective detergents were introduced. In 1958, Lever Brothers discontinued Rinso in the United States and replaced it with a new product, Surf. However, Rinso is still sold in some markets around the world, including Indonesia and Australia.

Product[edit | edit source]

Rinso is a laundry detergent that is used to clean clothes. It is available in both powder and liquid form. The product is known for its ability to remove tough stains and leave clothes looking bright and clean. Rinso is also known for its distinctive blue and white packaging.

Advertising[edit | edit source]

Rinso was one of the first brands to use radio and television advertising to promote its products. The brand's advertising campaigns were known for their catchy jingles and slogans, such as "Rinso White, Rinso Bright". Rinso was also a sponsor of several popular radio and television shows, including The Amos 'n' Andy Show and The Rinso Radio Revue.

See also[edit | edit source]

Rinso Resources
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