Romanov (vodka)

Romanov is a brand of vodka produced and marketed by United Spirits, a subsidiary of Diageo. Named after the last dynasty of Russian tsars, the Romanov dynasty, the brand is popular in India and is one of the country's best-selling vodka brands.

History

The Romanov brand was launched in India in 1995 by United Spirits, then known as McDowell Spirits. The brand was named after the Romanov dynasty, which ruled Russia from 1613 until the Russian Revolution in 1917. The Romanov dynasty is known for its association with luxury and opulence, characteristics that the brand seeks to emulate.

Production

Romanov vodka is made from grain and is triple distilled to ensure purity and smoothness. The vodka is then filtered through charcoal, a process that removes impurities and contributes to the vodka's clean taste. The exact recipe and production process is a closely guarded secret, as is common with many vodka brands.

Varieties

Romanov offers several varieties of vodka, including Romanov Red, which is a premium vodka, and Romanov Diet Mate, which is marketed as a low-calorie option. The brand also offers a range of flavored vodkas, including apple, orange, and lemon.

Market

Romanov is one of the best-selling vodka brands in India, where it is particularly popular among young adults. The brand is marketed as a premium product, with advertising campaigns often emphasizing its association with the Romanov dynasty and the perceived luxury and sophistication of vodka as a drink.

See also

• List of vodkas
• United Spirits
• Diageo
• Romanov dynasty