Rubicon Drinks
Rubicon Drinks[edit | edit source]
Rubicon Drinks is a UK-based company that specializes in the production and distribution of exotic fruit juice drinks. The company was established in 1982 and has since grown to become a leading brand in the fruit juice industry.
History[edit | edit source]
Rubicon Drinks was founded in 1982 by Naresh Nagrecha and Praveen Vijh. The company was named after the Rubicon River, a historical river in Italy, symbolizing a point of no return. The founders aimed to introduce exotic fruit flavors to the UK market, which was dominated by traditional fruit juices such as apple and orange.
Products[edit | edit source]
Rubicon Drinks offers a wide range of exotic fruit juice drinks. Some of their popular flavors include Mango, Guava, Passion Fruit, Lychee, and Pomegranate. The company also offers a range of still, sparkling, and low-calorie drinks to cater to different consumer preferences.
Market Presence[edit | edit source]
Rubicon Drinks has a strong market presence in the UK and has expanded its distribution to other countries including Canada, the USA, and parts of Europe. The company's products are available in major supermarkets, convenience stores, and online platforms.
Sustainability[edit | edit source]
Rubicon Drinks is committed to sustainability. The company sources its fruits from sustainable farms and uses recyclable packaging for its products. It also aims to reduce its carbon footprint through various environmental initiatives.
Awards and Recognition[edit | edit source]
Over the years, Rubicon Drinks has received several awards and recognition for its quality products and innovative flavors. This includes the Great Taste Award and the Grocer Food and Drink Award.
See Also[edit | edit source]
References[edit | edit source]
- Official website of Rubicon Drinks
- Rubicon Drinks on LinkedIn
- Rubicon Drinks on Twitter
External Links[edit | edit source]
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