Russian Standard (vodka)

Russian Standard Vodka

Russian Standard (Russian: Русский Стандарт) is a brand of vodka from Russia, which is known for its production of premium vodka. The brand was founded by Roustam Tariko in 1998 in Saint Petersburg, Russia. Russian Standard vodka is distilled using winter wheat from the Russian steppes and pure glacial water from the northern Lake Ladoga. The brand emphasizes its adherence to traditional Russian distillation methods, while also incorporating modern filtration technologies.

History

The inception of Russian Standard was motivated by Roustam Tariko's ambition to create a premium Russian vodka that could compete on the global stage with established Western brands. The company launched its first product, Russian Standard Original, in 1998. It quickly gained popularity in Russia and began to expand internationally. Over the years, the brand has introduced several variants, including Russian Standard Gold, Russian Standard Platinum, and Imperia Vodka, each with unique filtering processes and targeted at different segments of the market.

Production

Russian Standard vodka is produced in Saint Petersburg, Russia. The production process involves the use of winter wheat, which is fermented and then distilled four times. The vodka is then filtered through charcoal and quartz sand. This meticulous process ensures the purity and clarity of the vodka. The final step involves diluting the spirit with pure glacial water from Lake Ladoga, known for its soft and clean properties.

Products

• Russian Standard Original: The flagship product of the brand, known for its smooth and pure taste.
• Russian Standard Gold: Infused with Siberian ginseng, known as "golden root" in Russia, this variant is touted for its rich and smooth taste.
• Russian Standard Platinum: This version undergoes an additional silver filtration process, aimed at providing a softer and more refined flavor.
• Imperia Vodka: Positioned as the luxury offering from Russian Standard, Imperia is distilled eight times and filtered through quartz, providing an exceptionally pure and smooth vodka.

Reception

Russian Standard has received numerous awards and accolades for its quality and taste. It is considered one of the leading premium vodka brands in Russia and has established a significant presence in international markets. The brand's success is attributed to its quality ingredients, traditional yet innovative production methods, and effective marketing strategies that emphasize its Russian heritage.

Marketing

The brand leverages its Russian origins as a key element of its marketing strategy, often highlighting its adherence to the traditions of Russian vodka production. Russian Standard has been involved in various sponsorship deals and advertising campaigns, both in Russia and internationally, to enhance its brand visibility and appeal.

See Also

• Vodka
• Distillation
• Roustam Tariko
• Saint Petersburg

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