Sbarro

File:Sbarro LLC Logo.png

Sbarro LLC Logo

Sbarro Restaurant in a Foodcourt.

Sbarro logo

Christiana Mall Sbarro

Sbarro, LLC is an American pizzeria chain that specializes in New York-style pizza and other Italian-American cuisine. Founded in 1956 by Gennaro and Carmela Sbarro, the company's origins trace back to Brooklyn, New York, where the Sbarro family opened their first salumeria (an Italian grocery store) which was well-received for its fresh Italian groceries, particularly its cheeses and meats. The success of their salumeria led to the opening of the first Sbarro pizzeria in the Brooklyn area, marking the beginning of the chain's expansion.

History

The Sbarro family immigrated from Naples, Italy, to America in search of the American Dream. In 1956, they opened their first salumeria in Brooklyn, which was a success due to its authentic Italian offerings. The positive reception encouraged the family to expand their business into a chain of pizzerias, focusing on offering New York-style pizza, made famous by its large, wide slices and thin crust.

Throughout the 1960s and 1970s, Sbarro expanded beyond Brooklyn, opening locations in the New York metropolitan area and eventually across the United States. The 1980s marked a period of significant growth for the company as it began to open locations in shopping mall food courts, a strategy that significantly increased its visibility and accessibility.

Menu

Sbarro's menu primarily features New York-style pizza, available by the slice or as a whole pie. The menu also includes other Italian-American dishes such as spaghetti, lasagna, and meatballs, as well as a selection of salads, sides, and desserts. Sbarro prides itself on using fresh ingredients and making pizza dough from scratch daily in each of its locations.

Expansion and Franchising

In the late 20th century, Sbarro began franchising, allowing for rapid expansion both domestically and internationally. As of the early 21st century, Sbarro has over 600 locations in 33 countries. The brand's presence in shopping malls, airports, college campuses, and highway rest stops has made it a recognizable name worldwide.

Challenges and Restructuring

Despite its success, Sbarro has faced financial challenges, including bankruptcy filings in 2011 and 2014. These challenges were attributed to a combination of high debt levels, increased competition, and changing consumer preferences. In response, Sbarro has undergone restructuring efforts, including closing underperforming locations, revamping its menu, and focusing on expanding its standalone and express format stores outside of traditional mall food courts.

Cultural Impact

Sbarro has made a notable impact on American culture, particularly in popularizing New York-style pizza across the United States and internationally. It has been featured in various media and is often associated with the experience of shopping mall food courts.

See Also

• Pizza in the United States
• Italian-American cuisine
• Fast food restaurant
• List of pizza chains of the United States

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