Scope (mouthwash)

Scope is a brand of mouthwash that was first introduced by the Procter & Gamble company in 1966. It is known for its distinctive minty flavor and is marketed as being effective in killing germs that cause bad breath. Scope is one of the leading mouthwash brands in the United States, competing with other brands such as Listerine and Crest mouthwashes.

History

Scope was introduced to the market as a more pleasant-tasting alternative to the traditional antiseptic-flavored mouthwashes available at the time. Its original formula was alcohol-based, providing a strong germ-killing effect while also leaving a fresh minty taste. Over the years, Scope has expanded its product line to include various flavors and formulations, including alcohol-free versions and those containing additional ingredients for teeth whitening and advanced plaque protection.

Composition

The active ingredients in Scope mouthwash vary depending on the specific product variant. Common active ingredients include cetylpyridinium chloride, a compound that helps reduce dental plaque and oral bacteria, and domiphen bromide, which serves as an antiseptic. Other ingredients typically found in Scope mouthwashes include water, alcohol (in some versions), flavoring agents, and coloring agents. The precise formulation is designed to provide effective oral hygiene while also ensuring a pleasant user experience.

Variants

Scope offers a range of product variants to cater to different consumer needs and preferences. These include:

• Scope Original Mint: The classic formula that offers a fresh mint taste.
• Scope Outlast: Designed to provide a longer-lasting fresh breath feeling compared to the original formula.
• Scope Dual-Blast: Formulated to target and neutralize strong food odors, such as garlic and onion.
• Scope Zero Alcohol: An alcohol-free version that provides a less intense mouthwash experience.

Marketing and Reception

Scope has been marketed through various advertising campaigns that emphasize its effectiveness in providing fresh breath and its superior taste compared to other mouthwashes. The brand has used the slogan "Don't let your mouthwash's taste turn you off" and other similar slogans to highlight its pleasant flavor. Scope's marketing strategies have helped it to maintain a strong presence in the oral care market, appealing to consumers who prioritize both efficacy and taste in their mouthwash products.

See Also

• Oral hygiene
• Dental care
• Listerine
• Crest

Scope (mouthwash) Resources
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