Scratchy & Co.

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Scratchyandco

Scratchy & Co. was a British children's television programme that aired on ITV from 1995 to 1998. The show was a mix of live-action and puppetry, featuring the main character, Scratchy, who was a puppet. It was part of the ITV Saturday morning lineup and targeted at a young audience, offering a blend of comedy sketches, guest interviews, and interactive segments.

Format

The format of Scratchy & Co. was designed to engage children in a variety of ways. Each episode typically included live guest appearances, often from celebrities popular with the show's target demographic. These guests might participate in interviews, perform, or take part in the show's comedic sketches. The program also featured regular segments that encouraged viewer interaction, such as competitions and viewer mail, making it a dynamic and participatory experience for its audience.

Characters

The show centered around Scratchy, a character who was both the host and the heart of the program. Scratchy's personality was zany and energetic, setting the tone for the show's overall vibe. Alongside Scratchy were a cast of additional puppet characters and human co-hosts, who varied over the show's run. These characters contributed to the sketches, interviews, and general chaos that made the show entertaining for children.

Production

Produced by ITV's in-house children's production unit, Scratchy & Co. was filmed in front of a live studio audience, adding to the energetic atmosphere of the show. The production team aimed to create a space that felt both chaotic and inviting, encouraging children to feel part of the Scratchy & Co. world.

Reception

Scratchy & Co. received a mixed reception during its run. While it was praised for its creativity and the unique blend of live-action and puppetry, it faced competition from other children's programming on Saturday mornings, both on ITV and other channels. Despite this, the show developed a loyal following and is remembered fondly by those who grew up watching it.

Legacy

Although Scratchy & Co. ended its run in 1998, its impact on children's television, particularly within the UK, is noted. It represents a period in children's programming where experimentation with format and content was embraced, contributing to the evolution of children's television during the 1990s.