ShareTheMeal

Logo ShareTheMeal

ShareTheMeal is a mobile app developed and launched by the United Nations World Food Programme (WFP) in 2015. The app aims to combat global hunger through micro-donations. Users can donate as little as US$0.50, which the WFP claims is enough to feed one child for a day. The app is part of the WFP's broader efforts to achieve Zero Hunger, a goal outlined in the United Nations Sustainable Development Goals (SDGs), specifically Goal 2: Zero Hunger.

Overview

ShareTheMeal allows users to make small donations to specific projects aimed at fighting hunger around the world. The app provides information about the donation projects, including the location, the nature of the assistance provided, and the number of beneficiaries. Users can make donations through various payment methods, including credit cards and PayPal. The app also features a tracking system, allowing users to see the impact of their donations.

Functionality

The app's interface is user-friendly, designed to facilitate the donation process with just a few taps on a smartphone. Users can choose to make a one-time donation or set up a recurring donation. Additionally, ShareTheMeal offers the option to donate on behalf of someone else, making it possible to give a gift that supports a cause. The app also includes social features, encouraging users to share their contributions on social media and challenge friends to match their donations.

Impact

Since its launch, ShareTheMeal has garnered significant attention and participation from users worldwide. The app has collected millions of dollars in donations, directly contributing to the WFP's efforts to provide food assistance in emergencies and support food security programs in developing countries. The donations have helped in various contexts, including supporting school feeding programs, assisting refugees, and providing emergency food aid in crisis situations.

Recognition

ShareTheMeal has received several awards and recognitions for its innovative approach to fundraising and its impact on fighting global hunger. Its success demonstrates the potential of technology and social media to mobilize resources for humanitarian causes.

Challenges and Future Directions

While ShareTheMeal has achieved notable success, it faces challenges common to digital fundraising platforms, including maintaining user engagement over time and ensuring transparency and trust in how donations are used. The WFP continues to update the app and expand its features to address these challenges and increase its impact.

The future of ShareTheMeal includes exploring new technologies and partnerships to enhance its functionality and reach. The WFP aims to leverage the app not only for fundraising but also as a tool for raising awareness about global hunger and the importance of international solidarity in addressing it.