Shock Top

American beer brand

The Shock Top logo as of 2017

Shock Top is a Belgian-style wheat ale brewed by Anheuser-Busch. It is known for its refreshing taste and distinctive citrus flavor, which is achieved by brewing with orange, lemon, and lime peels. Shock Top is often enjoyed as a summer beer due to its light and crisp profile.

History

Shock Top was first introduced in 2006 as a seasonal offering under the name "Spring Heat Spiced Wheat." Due to its popularity, it became a year-round product and was rebranded as Shock Top. The brand has since expanded its lineup to include various seasonal and limited-edition flavors.

Brewing Process

Shock Top is brewed using a combination of two-row and six-row barley malt, along with wheat malt. The addition of citrus peels and coriander gives the beer its signature flavor. The brewing process involves top fermentation, which is typical for Belgian-style ales, resulting in a cloudy appearance and a smooth, creamy mouthfeel.

Varieties

Shock Top offers several varieties, each with unique flavor profiles:

• Shock Top Belgian White: The original variety, featuring a blend of citrus peels and coriander.
• Shock Top Lemon Shandy: A refreshing blend of Shock Top Belgian White and natural lemonade flavor.
• Shock Top Ruby Fresh: Brewed with grapefruit peels for a tart and tangy taste.
• Shock Top Honeycrisp Apple Wheat: A sweet and crisp ale brewed with cider and spices.

Marketing and Branding

A Shock Top branded VW Bug used for promotional events

Shock Top is marketed with a fun and vibrant image, often featuring the iconic "Wedgehead" mascot, a slice of orange with a mohawk. The brand is known for its creative advertising campaigns and sponsorship of various events, including music festivals and sports events.

Events and Sponsorships

Shock Top sponsorship at a racing event

Shock Top has been involved in numerous sponsorships and events, aiming to connect with a youthful and energetic audience. The brand has sponsored music festivals, sports events, and other cultural gatherings, often featuring interactive experiences and branded merchandise.

Packaging

Shock Top is available in various packaging options, including bottles, cans, and draft. The packaging often features bright colors and the distinctive Shock Top logo, making it easily recognizable on store shelves.

New Shock Top packaging design

Related Pages

• Anheuser-Busch
• Belgian-style wheat ale
• Beer in the United States
• Craft beer