Shock Top
Shock Top is a Belgian-style wheat ale brewed by Anheuser-Busch. It was introduced in 2006 as a seasonal offering and has since become a year-round product. The beer is known for its distinctive orange slice garnish and its refreshing, citrusy flavor profile.
History[edit | edit source]
Shock Top was first introduced in 2006 under the name "Spring Heat Spiced Wheat." Due to its popularity, it was rebranded as Shock Top in 2007 and became a permanent offering in the Anheuser-Busch lineup. The brand has since expanded to include various seasonal and limited-edition flavors.
Varieties[edit | edit source]
Shock Top offers several varieties, including:
- Shock Top Belgian White: The original variety, featuring a blend of citrus peels and coriander.
- Shock Top Lemon Shandy: A mix of Belgian-style wheat ale and lemonade.
- Shock Top Honeycrisp Apple Wheat: A blend of Belgian-style wheat ale and sweet apple flavors.
- Shock Top Raspberry Wheat: A combination of Belgian-style wheat ale and raspberry flavors.
- Shock Top Pumpkin Wheat: A seasonal variety with pumpkin and spice flavors.
Ingredients[edit | edit source]
Shock Top Belgian White is brewed with a combination of wheat, barley, and oats. It is flavored with orange, lemon, and lime peels, as well as a touch of coriander. The beer is unfiltered, giving it a cloudy appearance and a smooth, creamy mouthfeel.
Serving[edit | edit source]
Shock Top is typically served with a slice of orange to enhance its citrusy flavor. It is best enjoyed chilled and pairs well with a variety of foods, including seafood, salads, and spicy dishes.
Marketing[edit | edit source]
Shock Top has been marketed with a distinctive logo featuring a mohawked orange slice wearing sunglasses. The brand has also engaged in various promotional activities, including sponsorships and events.
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Contributors: Prab R. Tumpati, MD