Shufersal

Shufersal (Hebrew: שופרסל), also known as Super-Sol, is the largest supermarket chain in Israel. Established in 1958, Shufersal has grown to become a dominant player in the Israeli retail market, offering a wide range of products including groceries, household items, and more.

History

Shufersal was founded in 1958 by Yitzhak Alrov and a group of investors. The first store was opened in Tel Aviv, marking the beginning of a new era in Israeli retail. The chain quickly expanded, opening additional stores across the country.

Operations

Shufersal operates several types of stores to cater to different customer needs:

• Shufersal Deal - Discount stores offering lower prices on a wide range of products.
• Shufersal Sheli - Neighborhood stores providing a more personalized shopping experience.
• Shufersal Online - An online shopping platform that allows customers to order groceries and other items for home delivery.

Private Label

Shufersal has developed its own private label, offering a variety of products under the Shufersal brand. These products are often priced lower than national brands and include items such as food, beverages, and household goods.

Loyalty Program

Shufersal offers a loyalty program called Shufersal Club. Members of the club receive discounts, special offers, and other benefits. The program is designed to reward frequent shoppers and enhance customer loyalty.

Community Involvement

Shufersal is involved in various community initiatives and charitable activities. The company supports local organizations and participates in programs aimed at improving the quality of life in the communities it serves.

Competitors

Shufersal's main competitors in the Israeli retail market include Rami Levy Hashikma Marketing, Mega (supermarket chain), and Victory (supermarket chain).

See Also

• Economy of Israel
• Retailing in Israel
• List of supermarket chains in Israel