Sirius Satellite Radio

Sirius Satellite Radio is a satellite radio (satellite-based broadcasting) service that provides a wide range of programming for a subscription fee. It is available only in the United States. Sirius offers numerous channels of music, sports, news, and entertainment to its subscribers. The service, which began operations on July 1, 2002, merged with its competitor, XM Satellite Radio, in 2008 to form SiriusXM.

History

Sirius Satellite Radio was founded by Martine Rothblatt, David Margolese, and Robert Briskman in 1990. The company was originally named Satellite CD Radio, Inc., but was renamed Sirius Satellite Radio in 1999 after the brightest star in the night sky, to signify the innovation and excitement the service aimed to bring to radio broadcasting. Sirius, along with its main competitor, XM Satellite Radio, revolutionized the radio industry by offering clear, static-free, digital sound and a wide range of programming unavailable on traditional AM/FM radio.

Technology

Sirius broadcasts using a constellation of satellites in a geostationary orbit above North America. The technology allows for a clear, nationwide signal, making it possible for subscribers to listen to the same station coast to coast without any signal degradation. The service uses the S band for transmission, which is part of the microwave band of the electromagnetic spectrum.

Programming

Sirius Satellite Radio's programming includes a variety of channels, such as music of all genres, sports coverage (including live games and sports talk), news from major outlets, talk shows, and entertainment. Notable channels include Howard Stern's two channels, NFL Radio, and channels dedicated to specific music genres. Sirius also offers exclusive content not available on traditional radio or its competitor, XM Satellite Radio, before the merger.

Merger with XM Satellite Radio

In 2007, Sirius Satellite Radio announced plans to merge with XM Satellite Radio, and after overcoming regulatory hurdles, the merger was approved in 2008. The combined company, SiriusXM, became the only satellite radio service in the United States, offering an even broader range of programming and reaching a larger audience.

Subscription Model

Sirius operates on a subscription model, where users pay a monthly fee for access to all of its content. Different subscription packages are available, including options that provide internet streaming, allowing subscribers to listen to Sirius programming on devices other than their satellite radios.

Impact

Sirius Satellite Radio, and subsequently SiriusXM, has had a significant impact on the broadcasting industry. It has changed how people listen to radio by offering a wider variety of content, higher quality sound, and the convenience of nationwide coverage. It has also influenced the music industry, providing a platform for artists and genres that may not receive attention on traditional radio stations.

See Also

• Digital Audio Radio Service
• Broadcasting
• Satellite communication
• XM Satellite Radio