Slogan
Slogan
A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. The Oxford Dictionary of English defines a slogan as "a short and striking or memorable phrase used in advertising." A slogan usually has the attributes of being memorable, very concise and these phrases or sentences draw attention to the product, service or cause that it is representing.
Etymology[edit | edit source]
The term slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic and Irish sluagh-ghairm (sluagh "army", "host" + gairm "cry"). Slogans vary from the written and the visual to the chanted and the vulgar. Their simple rhetorical nature usually leaves little room for detail and a chanted slogan may serve more as social expression of unified purpose than as communication to an intended audience.
Usage[edit | edit source]
Slogans are used in a variety of contexts. They can be used in advertising and marketing to capture the attention of the audience and make a product or service stand out. In politics, slogans are often used to communicate the platform or goals of a candidate or party. In social movements, slogans can serve to unify participants and communicate the cause they are advocating for.
Commercial slogans[edit | edit source]
Commercial slogans, taglines, catchphrases or straplines serve to define a companies' products or services in the minds of consumers. The purposes and tactics vary greatly. Some slogans are created just for specific limited-time campaigns; others are intended for long term use. Some slogans are intended to be humorous, others to be serious or inspirational.
Political slogans[edit | edit source]
Political slogans include catch phrases or sound bites that encapsulate a politician's message. Political slogan is often used by a political party or a politician for the purpose of conveying a particular message. One of the most common uses of this phrase is to capture the essence of a candidate's platform in a catchy and memorable way.
See also[edit | edit source]
References[edit | edit source]
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