Smarties Candy Company

Smarties Candy Company

Smarties Candy Company is a renowned confectionery company that specializes in the production of the popular candy, Smarties. The company was established in 1949 and has since been a significant player in the candy industry.

History

The Smarties Candy Company was founded by Edward Dee, a British immigrant, in Bloomfield, New Jersey. The company started with a single product, the Smarties candy roll, which quickly gained popularity due to its unique flavor and colorful appearance.

Products

The company's flagship product is the Smarties candy roll, a tablet candy that comes in various fruit flavors. Each roll contains 15 candies, each of a different color and flavor. Over the years, the company has introduced other products such as Giant Smarties, Smarties Pops, and X-Treme Sour Smarties.

Manufacturing Process

The Smarties Candy Company uses a unique process to manufacture its candies. The process begins with the mixing of the ingredients to form a dough. The dough is then rolled into thin sheets, which are cut into small tablets. The tablets are then cooled and packaged into the iconic Smarties candy rolls.

Distribution

The Smarties Candy Company distributes its products across the United States and Canada. The company has two factories, one in Union, New Jersey, and the other in Newmarket, Ontario. The candies are sold in various retail outlets, including supermarkets, convenience stores, and online platforms.

Sustainability Efforts

The Smarties Candy Company is committed to sustainability. The company uses recyclable packaging for its products and has implemented energy-efficient practices in its manufacturing processes. In addition, the company is a member of the Roundtable on Sustainable Palm Oil (RSPO), demonstrating its commitment to sustainable palm oil production.

Conclusion

The Smarties Candy Company has been a staple in the candy industry for over seven decades. With its iconic Smarties candy rolls and commitment to sustainability, the company continues to delight candy lovers while making a positive impact on the environment.