Smash (instant mashed potato)

Smashxl

Smash is a brand of instant mashed potato that was first launched in the United Kingdom in 1967. The product is notable for its convenience, requiring only the addition of water to create a mashed potato-like substance. Smash has become synonymous with quick and easy side dishes, particularly in the UK, and has undergone various changes in formulation and packaging over the years to meet consumer demands and preferences.

History

Smash was introduced by Cadbury, which at the time was exploring the convenience food market. The product was an instant success due to its ease of preparation and storage, appealing to families and individuals seeking quick meal solutions. In the 1970s, Smash gained further popularity through a series of television advertisements featuring the Smash Martians, who found amusement in humans' efforts to prepare mashed potatoes from scratch. These adverts were highly successful and are remembered fondly as a classic example of British advertising.

Composition

The primary ingredient in Smash is dehydrated potato flakes. These are made by cooking, mashing, and then drying potatoes to remove all moisture. The drying process allows the product to have a long shelf life, making it a staple in many households. To prepare Smash, hot water is added to the flakes, and the mixture is stirred until it reaches the desired consistency. Some versions of Smash also include flavorings and additives to enhance taste and texture.

Varieties

Over the years, Smash has expanded its range to include various flavors and formulations. These can include added ingredients such as butter, cheese, or herbs to cater to different tastes and dietary requirements. The brand has also introduced lower-salt and reduced-fat versions in response to health-conscious consumers.

Cultural Impact

Smash has had a significant cultural impact in the UK, largely due to its memorable advertising campaigns. The Smash Martians became iconic characters, symbolizing the brand's innovative approach to food preparation. The phrase "For mash get Smash" is still recognized by many in the UK, demonstrating the lasting impression of the brand's marketing efforts.

Contemporary Relevance

Today, Smash continues to be a popular choice for those seeking convenient meal solutions. It is available in supermarkets and stores across the UK and in some international markets. The brand has adapted to changing consumer tastes and dietary trends, ensuring its continued relevance in the convenience food sector.

See Also

• Instant foods
• Potato dishes
• Convenience food
• Food advertising