SmileDirectClub

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Smile Direct Club logo

SmileDirectClub is an American teledentistry company based in Nashville, Tennessee. It was founded in 2014 with the aim of providing affordable and accessible orthodontic care using clear aligners. SmileDirectClub has become notable for its direct-to-consumer model, which allows customers to receive teeth straightening treatment without frequent in-office visits to an orthodontist or dentist.

History

SmileDirectClub was established by Alex Fenkell and Jordan Katzman in 2014. The founders recognized the potential of using technology to simplify the teeth straightening process, making it more convenient and cost-effective for consumers. They partnered with licensed dentists and orthodontists who design custom clear aligners based on 3D images of the customer's teeth, taken either at home with an impression kit or at one of SmileDirectClub's physical locations, known as SmileShops.

Business Model

The company operates on a direct-to-consumer model, significantly cutting down the cost and time involved in teeth straightening. Customers begin their journey with SmileDirectClub by either visiting a SmileShop for a free 3D scan of their teeth or by purchasing an at-home impression kit. A licensed dentist or orthodontist reviews the 3D image or impression and then designs a treatment plan, which includes a series of custom-made, clear aligners. These aligners are shipped directly to the customer's home, eliminating the need for regular dental visits.

Products and Services

SmileDirectClub's main product is its clear aligners, which are designed to be both comfortable and invisible, providing a discreet option for teeth straightening. In addition to clear aligners, the company also offers other products and services to support oral health, including teeth whitening kits and other dental hygiene products.

Controversies and Legal Challenges

Since its inception, SmileDirectClub has faced criticism and legal challenges from the dental community. Some orthodontists and dentists have raised concerns about the safety and effectiveness of receiving orthodontic treatment without in-person, professional supervision. There have been lawsuits and complaints regarding customer satisfaction and treatment outcomes. However, SmileDirectClub maintains that its practices are safe and effective, and it has taken steps to address and resolve customer complaints.

Impact

SmileDirectClub has significantly impacted the orthodontics industry by making teeth straightening more accessible and affordable. Its success has prompted traditional orthodontic practices to consider incorporating teledentistry into their services. Despite the controversies, the company has helped thousands of people achieve their desired smile.

See Also

• Orthodontics
• Teledentistry
• Clear aligners