Snapple

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Snapple

Snapple is a brand of tea and juice drinks that was founded in 1972. It is known for its wide variety of flavors and its quirky marketing campaigns. Snapple beverages are made from a blend of natural ingredients and are marketed as "Made from the Best Stuff on Earth." This article provides a comprehensive overview of Snapple, including its history, product offerings, and cultural impact.

History

Snapple was founded in 1972 by Leonard Marsh, Hyman Golden, and Arnold Greenberg in the Long Island area of New York. The company originally started as Unadulterated Food Products, selling natural fruit juices to health food stores. The name "Snapple" was derived from a carbonated apple juice product that had a "snappy apple taste."

In the 1980s, Snapple began to expand its product line to include a variety of teas and juice drinks. The brand gained popularity in the 1990s with its unique marketing strategies, including humorous television commercials and the use of "Snapple Facts" printed under the bottle caps.

In 1994, Snapple was acquired by the Quaker Oats Company for $1.7 billion. However, the acquisition did not meet expectations, and Snapple was sold to Triarc Companies, Inc. in 1997. In 2000, Snapple became part of Cadbury Schweppes, and later, in 2008, it became part of the Dr Pepper Snapple Group, which is now known as Keurig Dr Pepper.

Product Offerings

Snapple offers a wide range of beverages, including:

• Iced Tea: Snapple's iced tea line includes flavors such as Lemon Tea, Peach Tea, and Raspberry Tea. These teas are made with a blend of black and green tea leaves.

• Juice Drinks: Snapple's juice drinks include flavors like Kiwi Strawberry, Mango Madness, and Fruit Punch. These drinks are made with a combination of fruit juices and other natural ingredients.

• Diet Drinks: Snapple also offers diet versions of its popular flavors, sweetened with artificial sweeteners to reduce calorie content.

• Limited Edition Flavors: Snapple occasionally releases limited edition flavors, often in collaboration with other brands or to celebrate special events.

Marketing and Cultural Impact

Snapple is well-known for its innovative marketing campaigns. The brand's commercials often feature humorous and quirky content, which has helped it maintain a strong presence in the beverage market.

One of Snapple's most famous marketing features is the "Snapple Real Facts," which are fun trivia facts printed under the bottle caps. These facts have become a signature element of the brand and are a popular topic of discussion among consumers.

Snapple has also been involved in various sponsorships and partnerships, including collaborations with television shows and sports teams.

Also see

• Keurig Dr Pepper
• Iced tea
• Juice drink
• Beverage industry