Snickers

Snickers is a brand of chocolate bar manufactured by the American company Mars, Incorporated. It consists of nougat topped with caramel and peanuts that have been enrobed in milk chocolate. The annual global sales of Snickers was over $2 billion as of 2004.

History

Snickers was introduced in 1930 by Frank Mars and his wife Ethel Mars and was named after the favorite horse of the Mars family, Snickers. The bar was marketed under the name "Marathon" in the United Kingdom and Ireland until 1990, when Mars aligned the UK product with the global Snickers name.

Ingredients

The standard Snickers bar consists of a layer of nougat mixed with caramel and peanuts, enrobed in milk chocolate. Ingredients in a Snickers bar include sugar, glucose syrup, milk powder, cocoa butter, cocoa mass, sunflower oil, lactose, whey powder, milk fat, soy lecithin (an emulsifier), salt, and egg white. The bar is known for its nutritional energy, providing a quick source of energy.

Variants

Over the years, Snickers has introduced various variants and limited editions. Some of these include Snickers Almond, Snickers Peanut Butter, Snickers Crisper, and Snickers Ice Cream bars. Each variant offers a twist on the original formula, catering to different taste preferences.

Marketing

Snickers has been known for its creative and humorous marketing campaigns. One of the most famous campaigns is the "You're Not You When You're Hungry" campaign, which features individuals turning into different people, often celebrities, when they're hungry, and returning to their normal selves after eating a Snickers bar.

Controversies

Snickers has faced controversies, including criticism over its marketing strategies and concerns about the health implications of consuming high-sugar and high-fat snacks.

In Popular Culture

Snickers has made numerous appearances in popular culture, including in movies, television shows, and social media, often as a symbol of satisfying hunger or craving.

See Also

• Mars, Incorporated
• Candy bar
• Chocolate
• Nougat
• Caramel
• Peanuts