Society for Healthcare Strategy and Market Development

Society for Healthcare Strategy and Market Development (SHSMD), a personal membership group of the American Hospital Association (AHA), is a professional organization dedicated to serving the needs of healthcare strategy professionals. Established to provide healthcare strategists, marketers, planners, and business development leaders with resources and education to thrive in a rapidly changing environment, SHSMD is recognized as a leading authority in healthcare strategy and marketing.

Overview

The Society for Healthcare Strategy and Market Development aims to empower its members with the knowledge, skills, and community needed to excel in their careers and to contribute to the success and growth of their organizations. Members of SHSMD come from a diverse range of backgrounds including marketing, strategic planning, physician relations, sales, and business development, all within the healthcare sector.

Mission and Vision

The mission of SHSMD is to equip healthcare strategy professionals with the tools and insights necessary for navigating the future of healthcare. The organization's vision is to be the premier source for advancing healthcare strategy and the ability to market and communicate within the industry.

Membership

Membership in SHSMD offers access to a variety of resources, including educational programs, networking opportunities, industry insights, and comprehensive tools designed to support healthcare professionals in their strategic roles. Members benefit from exclusive content such as research reports, case studies, and best practices in healthcare strategy.

Educational Programs

SHSMD is committed to the professional development of its members through a range of educational offerings. These include annual conferences, webinars, online courses, and certification programs. The SHSMD Connections Conference is a notable event, bringing together healthcare strategy professionals for learning, networking, and sharing of innovative ideas.

Resources

Among the resources provided by SHSMD are publications like Spectrum, the society's newsletter, and Bridges, a peer-reviewed journal. These publications offer insights into the latest trends, strategies, and challenges in healthcare marketing and strategy. Additionally, SHSMD offers tools such as the SHSMD ADVANCE™ framework, which guides healthcare strategists in developing their skills and advancing their careers.

Advocacy

While SHSMD primarily focuses on education and resource provision, it also plays a role in advocacy, representing the interests of healthcare strategy professionals at various levels. The society works to ensure that the voice of healthcare strategists is heard in policy discussions and that the importance of marketing and strategy in healthcare is recognized.

Conclusion

The Society for Healthcare Strategy and Market Development serves as a crucial support system for professionals navigating the complexities of healthcare strategy and marketing. Through its comprehensive resources, educational programs, and community-building efforts, SHSMD fosters the growth and development of its members, contributing to the advancement of the healthcare industry as a whole.