Missha

Myeong-dong street by night

Missha original logo

Missha is a South Korean cosmetics brand and a retail company founded in 2000 by Seung Hwan Lee. The brand is known for its high-quality, affordable skincare and makeup products. Missha's philosophy centers around providing beauty solutions to all individuals, emphasizing that high-quality beauty products should be accessible without hefty price tags. The company has gained international recognition for its innovative products, such as the Time Revolution line and its BB creams, which have become staples in the beauty routines of many across the globe.

History[edit | edit source]

Missha started as an online business selling beauty products, before expanding into physical retail stores in South Korea. The brand quickly gained popularity due to its quality products offered at reasonable prices. By the mid-2000s, Missha had begun its global expansion, opening stores in Asia, North America, Europe, and Australia. This expansion was part of a broader trend of Korean beauty (K-beauty) products gaining international acclaim for their innovative formulas and effectiveness.

Products[edit | edit source]

Missha's product range includes skincare, makeup, hair care, and men's care products. Among its most notable products are:

Time Revolution The First Treatment Essence: A highly concentrated essence designed to hydrate, repair, and rejuvenate skin at the cellular level.
M Perfect Cover BB Cream: One of the first BB creams to gain international popularity, known for its excellent coverage and skincare benefits.
Super Aqua Cell Renew Snail Cream: A moisturizer that incorporates snail mucin extract for its healing and regenerative properties.

Innovation and Technology[edit | edit source]

Missha is recognized for its use of advanced technology and high-quality ingredients in its products. The brand invests in research and development to create formulas that address a wide range of skin concerns and types. Missha's approach to beauty is holistic, focusing on improving skin health over masking imperfections.

Global Presence[edit | edit source]

With over 3,000 stores worldwide, Missha has established a strong international presence. The brand's global strategy includes tailoring its product offerings to meet the diverse needs of its international customer base, while maintaining the core principles of quality and affordability.

Controversies[edit | edit source]

Like many beauty brands, Missha has faced its share of controversies, including allegations of copyright infringement and criticism over certain advertising campaigns. However, the company has taken steps to address these issues and improve its practices.

Sustainability and Social Responsibility[edit | edit source]

Missha is committed to sustainability and social responsibility, with initiatives aimed at reducing its environmental impact and supporting community welfare. The brand has implemented eco-friendly packaging solutions and supports various charitable causes.

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