Sprinkle Spangles

Sprinkle Spangles

Sprinkle Spangles cereal box

Sprinkle Spangles was a breakfast cereal produced by General Mills in the early 1990s. The cereal was known for its unique star-shaped pieces and colorful sprinkles, which were a key feature of its marketing and appeal to children.

History

Sprinkle Spangles was introduced by General Mills in 1993. The cereal was designed to capture the attention of children with its bright colors and sweet taste. The marketing campaign featured a mascot known as the "Sprinkle Genie," who was portrayed as a whimsical character capable of granting the wish for a fun and tasty breakfast.

Despite its initial popularity, Sprinkle Spangles faced stiff competition from other sugary cereals and was eventually discontinued in the mid-1990s. The exact reasons for its discontinuation are not well-documented, but it is believed that changing consumer preferences and the rise of health-conscious eating habits contributed to its decline.

Product Description

Sprinkle Spangles were star-shaped cereal pieces covered in colorful sprinkles. The cereal was made primarily from corn and sugar, with added artificial flavors and colors to enhance its visual and taste appeal. The sprinkles were a distinctive feature, setting it apart from other cereals on the market at the time.

The cereal was packaged in a bright, eye-catching box featuring the Sprinkle Genie and images of the cereal pieces. The box design was intended to attract children and encourage them to ask their parents to purchase the cereal.

Marketing and Cultural Impact

The marketing of Sprinkle Spangles heavily relied on the character of the Sprinkle Genie, who was featured in television commercials and on the cereal box. The commercials often depicted the Genie using his magical powers to create a bowl of Sprinkle Spangles, emphasizing the fun and magical experience of eating the cereal.

Although Sprinkle Spangles was short-lived, it remains a nostalgic product for many who grew up in the 1990s. It is often remembered for its unique taste and the colorful sprinkles that made it stand out from other cereals.

Related Pages

• General Mills
• Breakfast cereal
• List of breakfast cereals