Squirt (drink)

Squirt is a carbonated soft drink that was created in 1938 by Herb Bishop in Phoenix, Arizona. The drink was originally marketed as a mixer for alcoholic beverages and as a thirst-quencher. Squirt is known for its distinctive grapefruit flavor, which sets it apart from other soft drinks on the market. Over the years, Squirt has become a popular beverage choice in many countries, offering a refreshing and tangy taste that appeals to a wide range of consumers.

History

The development of Squirt was inspired by the need for a more versatile and less perishable drink mixer. Herb Bishop, after experimenting with various citrus flavors, created a new carbonated drink that featured a unique blend of grapefruit juices. The name "Squirt" was chosen to describe the burst of flavor and the squirting action of the grapefruit when it is squeezed. The brand quickly gained popularity, especially in the southwestern United States, where the climate favored refreshing, citrus-based beverages.

Ingredients

The primary ingredients in Squirt include carbonated water, high fructose corn syrup (or sugar in some regions), concentrated grapefruit juice, citric acid, natural flavors, and sodium benzoate as a preservative. The drink is caffeine-free, which makes it a suitable option for consumers looking for a non-caffeinated beverage choice.

Varieties

Over the years, Squirt has introduced several variations to cater to different tastes and dietary needs. These include:

• Diet Squirt: A low-calorie version sweetened with artificial sweeteners.
• Ruby Red Squirt: A variation that includes the addition of ruby red grapefruit juice, offering a slightly different taste.
• Squirt Zero Sugar: A no-sugar version designed to provide the same great taste without the added calories.

Marketing and Distribution

Squirt's marketing campaigns have often highlighted the drink's unique grapefruit flavor and its versatility as a mixer in cocktails. The brand has utilized various advertising mediums, including television, print, and digital platforms, to reach a broad audience. Squirt is distributed widely across the United States and in several international markets, making it accessible to a global consumer base.

Cultural Impact

Squirt has made a significant impact on the beverage industry, particularly in the niche market of grapefruit-flavored soft drinks. It has also become a popular ingredient in mixed drinks, with bartenders and home mixologists alike appreciating its ability to add a refreshing citrus twist to cocktails.

See Also

• Soft drink
• Grapefruit juice
• Carbonated water
• Citrus