TOGO'S
American sandwich chain
TOGO'S is an American fast casual restaurant chain specializing in sandwiches. Founded in 1971 in San Jose, California, TOGO'S has grown to become a popular choice for sandwich lovers, known for its generous portions and fresh ingredients.
History[edit | edit source]
TOGO'S was established by a San Jose State University student, Mike Cobler, who opened the first location near the university campus. The original concept was to provide hearty sandwiches made with high-quality ingredients, catering to the appetites of college students and locals alike.
In the 1980s, TOGO'S began franchising, which led to rapid expansion throughout California and eventually into other states. The brand became known for its "West Coast Original" style, emphasizing fresh produce, meats, and artisan breads.
Menu[edit | edit source]
TOGO'S menu features a variety of sandwiches, including both hot and cold options. Popular items include the "#9 Hot Pastrami," "Turkey and Avocado," and the "Italian Classic." Each sandwich is made to order, allowing customers to customize their meals with a selection of toppings and condiments.
In addition to sandwiches, TOGO'S offers salads, wraps, and soups. The chain is committed to using fresh, locally sourced ingredients whenever possible, which has contributed to its reputation for quality.
Operations[edit | edit source]
TOGO'S operates primarily in the western United States, with a concentration of locations in California. The company has embraced a franchise model, allowing local entrepreneurs to own and operate their own TOGO'S locations. This model has helped maintain a community-focused approach, with each franchisee tailoring their offerings to local tastes and preferences.
Brand and Marketing[edit | edit source]
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TOGO'S marketing strategy emphasizes its "West Coast Original" identity, highlighting the freshness and quality of its ingredients. The brand has used various advertising channels, including social media, to engage with its customer base and promote new menu items.
The company has also participated in community events and charitable initiatives, reinforcing its commitment to the communities it serves.
Related pages[edit | edit source]
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