Tab (drink)

Tab (drink)

A can of Tab

Tab is a diet cola soft drink that was first introduced by The Coca-Cola Company in 1963. It was created as a sugar-free alternative to regular cola beverages. Tab gained popularity in the 1970s and 1980s as a low-calorie beverage option.

History

Tab was initially marketed as a diet drink for women, with its name being a reference to keeping "tabs" on one's weight. It was one of the first diet sodas to be widely available in the United States. The beverage gained a loyal following and became a cultural icon during its peak popularity.

Over the years, Tab faced competition from other diet cola brands, such as Diet Coke, which was introduced by Coca-Cola in 1982. As consumer preferences shifted towards newer products, Tab's sales declined. Despite this, it still has a dedicated fan base and remains available in select markets.

Ingredients and Nutritional Information

Tab is made with carbonated water, artificial sweeteners (such as aspartame), natural flavors, and caffeine. It is a sugar-free beverage, making it a popular choice for those looking to reduce their sugar intake. The nutritional information for a typical serving of Tab includes zero calories, zero grams of fat, and zero grams of sugar.

Cultural Impact

Tab has been referenced in popular culture, including movies, television shows, and songs. It has become synonymous with the 1980s and is often associated with retro nostalgia. The drink's distinctive pink packaging and logo have made it recognizable to many.

Availability

Tab is currently available in limited markets, primarily in the United States. Its distribution has been scaled back over the years due to declining sales. However, it still has a dedicated following of fans who seek out the beverage.

See Also

• Diet Coke
• Coca-Cola
• Soft drink