Taster's Choice

Taster's Choice is a brand of instant coffee produced by Nestlé. The brand was introduced in the United States and Canada around 1966, following a successful launch of the product in Europe. Taster's Choice is known for its freeze-dried coffee process and its iconic glass jar packaging.

History

Taster's Choice was originally a brand of General Foods, which in 1985 was bought by Nestlé. The brand was introduced as a higher-end option for coffee drinkers, with the name intended to evoke a sense of gourmet taste and quality. The brand's marketing has often emphasized the idea of the coffee as a special treat, with advertising campaigns featuring the tagline "The Choice for Taste."

Production

Taster's Choice is produced using a freeze-drying process. This involves brewing a large amount of coffee, then freezing it and removing the water via a vacuum process. The result is a concentrated coffee powder that can be rehydrated with hot water to produce a cup of coffee. This process is intended to preserve the flavor and aroma of the coffee, resulting in a product that is closer to fresh-brewed coffee than other instant coffee brands.

Varieties

Taster's Choice offers a range of coffee varieties, including original, decaf, and flavored options. The brand also offers a line of single-serve packets, which are designed for convenience and portability.

Reception

Taster's Choice has been well-received by consumers, with many praising its taste and convenience. However, it has also faced criticism for its higher price point compared to other instant coffee brands.

In popular culture

Taster's Choice has been featured in a number of films and television shows, often as a symbol of a character's discerning taste in coffee.

See also

• Instant coffee
• Nestlé
• Freeze-drying