TheFork

TheFork is an online restaurant reservation platform that operates in several countries. It was founded in 2007 by Bertrand Jelensperger and Patrick Dalsace. TheFork is a subsidiary of TripAdvisor, which acquired the company in 2014.

History

TheFork was initially launched in France under the name LaFourchette before expanding to other countries. The company's mission is to connect restaurants and diners through an easy-to-use online platform. In 2014, TheFork was acquired by TripAdvisor, a leading travel and restaurant website company.

Services

TheFork provides a platform for users to discover, book, and review restaurants. The platform offers a wide range of restaurants, from local bistros to high-end dining establishments. Users can filter their search based on location, cuisine, price, and availability. TheFork also offers a loyalty program, where users can earn points for each reservation they make through the platform. These points can be redeemed for discounts at participating restaurants.

Business Model

TheFork operates on a commission-based business model. The company charges restaurants a fee for each diner that books a reservation through the platform. This model allows TheFork to provide its services to users for free.

Criticism and Controversy

Despite its success, TheFork has faced criticism for its business practices. Some restaurant owners have complained about the high commission fees, while others have accused the company of favoring restaurants that pay for premium listings.

See Also

• OpenTable
• Resy
• Yelp Reservations