Tilt (drink)

Tilt (drink)

Tilt is a popular energy drink that was first introduced in the market by Anheuser-Busch in 2005. It was primarily marketed as a combination of an energy drink and an alcoholic beverage, targeting the younger demographic who were looking for a refreshing drink with a kick.

History

Anheuser-Busch, a leading American brewing company, launched Tilt in 2005. The drink was initially introduced in three flavors: Berry, Green (apple), and Red (cherry). Each flavor had a different alcohol content, ranging from 6% to 8% ABV.

Product Description

Tilt was a malt beverage that combined the energizing effects of caffeine, guarana, and ginseng with alcohol. It was sold in brightly colored aluminum cans, with each color representing a different flavor. The drink was carbonated and had a sweet, fruity taste.

Market Response

Upon its release, Tilt quickly gained popularity among young adults. Its unique combination of energy drink and alcohol made it a popular choice for parties and social gatherings. However, it also faced criticism and controversy due to concerns over the potential health risks associated with mixing caffeine and alcohol.

Controversy and Discontinuation

In 2010, the Food and Drug Administration (FDA) issued warnings to several manufacturers of alcoholic energy drinks, including Anheuser-Busch. The FDA stated that the combination of caffeine and alcohol in these drinks posed a public health concern. In response to this, Anheuser-Busch decided to reformulate Tilt, removing the caffeine, guarana, and ginseng from the drink.

Despite the reformulation, sales of Tilt declined and Anheuser-Busch eventually decided to discontinue the product.

See Also

• Anheuser-Busch
• Energy drink
• Alcoholic beverage
• Food and Drug Administration

External Links

• Anheuser-Busch Official Website
• Food and Drug Administration Official Website