Trebor (confectionery)

Trebor is a prominent confectionery brand that originated in the United Kingdom. The brand is currently owned by Mondelez International, a multinational confectionery, food, and beverage conglomerate. Trebor is best known for its range of mints and other hard candies.

History

The Trebor brand was established in 1907 by Robert Robertson, who had previously been a sugar boiler. The name "Trebor" is "Robert" spelled backwards. Robertson started the business in his own home in East London, and it quickly grew to become a significant player in the British confectionery market.

In 1961, Trebor merged with Bassett's and Maynards to form Trebor Bassett. This company was then acquired by Cadbury in 1989, and Cadbury itself was taken over by Kraft Foods (now Mondelez International) in 2010.

Products

Trebor's product range primarily consists of mints and hard candies. Some of its most popular products include:

• Trebor Extra Strong Mints: These are hard, round mints that are known for their strong peppermint flavor.
• Trebor Softmints: These are round, chewy mints that come in peppermint and spearmint flavors.
• Trebor Mighties: These are sugar-free mints that come in a small, portable pack.

Legacy

Trebor has left a significant impact on the confectionery industry in the UK. The brand's Extra Strong Mints and Softmints are considered iconic products in British confectionery history. Trebor's advertising campaigns, particularly those for Extra Strong Mints, have also been widely recognized and remembered.

See Also

• List of confectionery brands
• Mondelez International
• Cadbury