Untappd

Untappd_Logotype_White_RGB

Untappd is a social networking service and mobile application that allows its users to check in and rate beers. The platform was founded in 2010 by Greg Avola and Tim Mather. Untappd is available on both iOS and Android devices, as well as through a web interface.

Features[edit | edit source]

Untappd provides a variety of features for its users, including:

Check-ins: Users can check in beers they are currently drinking, rate them, and share their location.
Ratings and Reviews: Users can rate beers on a scale of 0.25 to 5.0 and leave detailed reviews.
Badges: Users earn badges for various achievements, such as trying a certain number of different beers or checking in at specific locations.
Friends and Social Interaction: Users can add friends, see what they are drinking, and comment on their check-ins.
Beer Recommendations: Based on user preferences and check-in history, Untappd provides personalized beer recommendations.
Venue Information: Users can find information about nearby bars, breweries, and restaurants, including what beers are currently on tap.

History[edit | edit source]

Untappd was launched in October 2010. The platform quickly gained popularity among beer enthusiasts and has since grown to include millions of users worldwide. In January 2020, Untappd's parent company, Next Glass, acquired BeerAdvocate, another popular beer rating and review site.

User Base[edit | edit source]

Untappd has a diverse user base that includes casual beer drinkers, homebrewers, and professional brewers. The platform is particularly popular among craft beer enthusiasts who use it to discover new beers and breweries.

Business Model[edit | edit source]

Untappd operates on a freemium model. While the basic features are free, the platform offers a premium subscription service called Untappd Supporter. This service provides additional features such as more detailed statistics, custom lists, and early access to new features.

Criticism and Controversy[edit | edit source]

Untappd has faced criticism for various reasons, including the accuracy of its beer database and the potential for users to misuse the rating system. Some brewers have expressed concerns that negative reviews from inexperienced drinkers can unfairly impact their ratings.