Urge (drink)

Urge (drink)

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A bottle of Urge

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Urge Intense

Urge is a citrus-flavored soft drink produced by Coca-Cola Norway. It was originally introduced in Norway in 1996 as a test product and became a popular beverage in the country. Urge is known for its distinctive taste and vibrant green color.

History

Urge was launched in Norway in 1996 as a response to the popularity of Mountain Dew in the United States. The drink was developed by Coca-Cola's Norwegian division and was initially intended to be a limited release. However, due to its success, it became a permanent product in the Norwegian market.

In 1997, Coca-Cola introduced a similar drink called Surge in the United States, which was based on the Urge formula. Despite its initial popularity, Surge was discontinued in the U.S. in 2003, while Urge continued to be sold in Norway.

Variants

Over the years, several variants of Urge have been introduced. In 2009, Coca-Cola launched "Urge Intense," a version with a higher caffeine content. This variant was marketed towards a younger audience and was available in both regular and sugar-free versions.

Marketing

Urge has been marketed with a focus on its energetic and youthful image. The brand has used various advertising campaigns to appeal to teenagers and young adults, often emphasizing the drink's bold flavor and vibrant color.

Availability

Urge is primarily available in Norway, where it is sold in bottles and cans. It has a dedicated fan base, and there have been campaigns to bring the drink to other markets. In recent years, Urge has occasionally been available in other countries through specialty importers.

Related pages

• Surge (soft drink)
• Mountain Dew
• Coca-Cola