Urge (drink)

Urge (drink)

Urge is a citrus flavored soft drink produced by Coca-Cola Company. It was first introduced in Norway in 1996 as a test product. The drink was later launched in the United States under the name Surge in 1997.

History

Urge was the basis for the more widely known Surge, which was marketed in the United States from 1997 to 2003. The beverage was heavily marketed as a competitor to PepsiCo's Mountain Dew. After its discontinuation, fans of the drink started a campaign to bring Surge back, which resulted in the re-release of the drink in 2014.

Ingredients

The main ingredients of Urge are carbonated water, sugar, citric acid, natural flavors, sodium benzoate, and yellow 5. The drink is known for its distinctive, tart citrus flavor.

Variants

There have been several variants of Urge, including Urge Intense, Urge Sugarfree, and Urge Energy. Each variant has its own unique flavor profile and ingredients list.

Availability

Urge is primarily available in Norway, but it has also been sold in Denmark and Sweden. In the United States, the drink is sold under the name Surge.

See Also

• List of Coca-Cola brands
• Soft drink
• Citrus

External Links

• Official website of Coca-Cola Company
• Official website of Surge