Vault (drink)

Vault (drink)

Vault is a sweetened carbonated beverage that was produced by The Coca-Cola Company from 2005 to 2011. It was marketed as a hybrid energy drink and soda, similar to PepsiCo's Mountain Dew. The drink was available in a variety of flavors, including Original, Red Blitz, and Citrus.

History

Vault was first introduced in 2005 as part of a test market in select areas. The Coca-Cola Company aimed to compete with PepsiCo's Mountain Dew, which had a strong hold on the citrus-flavored soda market. Vault was officially launched nationwide in the United States in 2006.

Marketing

The marketing campaign for Vault used the slogan "Drinks like a Soda, Kicks like an Energy Drink." This was to emphasize the drink's hybrid nature, combining the sweet, refreshing taste of a soda with the energy-boosting effects of an energy drink.

Discontinuation

In 2011, The Coca-Cola Company announced that they would be discontinuing Vault, along with several other underperforming brands. The decision was made in order to focus on the company's more profitable brands.

Flavors

Vault was available in three flavors: Original, Red Blitz, and Citrus. The Original flavor was a citrus blend, similar to Mountain Dew. Red Blitz was a cherry-flavored version of the drink, and Citrus was a lemon-lime flavor.

See Also

• List of defunct consumer brands
• Coca-Cola
• Energy drink

References

• "Vault (drink)." Wikipedia. https://en.wikipedia.org/wiki/Vault_(drink)
• "Coca-Cola to Discontinue Vault Soft Drinks." BevNET.com. https://www.bevnet.com/news/2011/coca-cola-to-discontinue-vault-soft-drinks/

External Links

• The Coca-Cola Company: Our Brands