Victoria Bitter

Victoria-bitter

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Victoria Bitter (VB) is a popular Australian beer brand, brewed by Carlton & United Breweries, a subsidiary of Asahi Breweries. It is one of the highest-selling beers in Australia and has a long-standing reputation among beer enthusiasts.

History

Victoria Bitter was first brewed by Thomas Aitken at the Victoria Brewery in Melbourne in 1854. The beer quickly gained popularity due to its robust flavor and became a staple in Australian beer culture. Over the years, the recipe has undergone several changes, but it has largely retained its original character.

Production

Victoria Bitter is brewed using a combination of barley, hops, and yeast. The brewing process involves several stages, including mashing, boiling, fermenting, and conditioning. The beer is known for its distinctive bitter taste, which is achieved through the use of high-quality hops.

Marketing

VB has been marketed with the slogan "For a hard-earned thirst," which emphasizes its appeal to working-class Australians. The brand has also been associated with various sports sponsorships, including Australian rules football and cricket.

Variants

Over the years, several variants of Victoria Bitter have been introduced, including:

• VB Gold: A mid-strength version with lower alcohol content.
• VB Raw: A low-carbohydrate version aimed at health-conscious consumers.
• VB Original Ale: A limited-edition release that pays homage to the original recipe.

Cultural Impact

Victoria Bitter has a significant cultural impact in Australia. It is often featured in Australian popular culture, including films, television shows, and music. The beer is also a common choice at social gatherings and celebrations.

See also

• Carlton & United Breweries
• Australian beer
• Asahi Breweries
• Beer in Australia

Related Pages

• Carlton & United Breweries
• Australian beer
• Asahi Breweries
• Beer in Australia
• Thomas Aitken
• Victoria Brewery