Visible (mobile app)

Visible app screenshot

Visible is a United States-based mobile virtual network operator (MVNO) that provides cellular service through Verizon Wireless's network. It is known for offering unlimited data, messages, and minutes as part of its single, simple plan. Visible differentiates itself by primarily operating via its mobile app and website, eschewing traditional physical stores and customer service lines for a fully digital experience.

Overview

Visible was launched with the aim of simplifying the cell phone plan experience. By leveraging Verizon's extensive 4G LTE and 5G networks, Visible is able to offer robust coverage across the United States. The service is unique in that it offers a flat rate for unlimited usage, which includes data, text, and voice calls without any additional taxes or fees. The company targets a tech-savvy demographic that prefers managing services online or through mobile apps.

Services

The core offering of Visible is its unlimited data plan, which is notable for its simplicity and competitive pricing. The plan includes:

• Unlimited data, with speeds that may be capped during times of high network traffic
• Unlimited text and talk in the U.S.
• Mobile hotspot capabilities with speeds capped at 5 Mbps
• No annual contracts, allowing customers to cancel their service at any time without penalty

Visible's service is managed entirely through its mobile app, where customers can sign up for the service, manage their accounts, and seek customer support through a chat-based system. This digital-first approach allows Visible to reduce operational costs, which in turn enables it to offer competitive pricing.

Technology

Visible operates on Verizon's network, which is one of the largest and most reliable in the United States. Customers of Visible benefit from the same network coverage as Verizon customers, including access to 4G LTE and 5G where available. However, it is important to note that Visible may prioritize Verizon's direct customers over MVNO traffic during times of network congestion.

Membership and Community

Visible also offers a unique feature called "Party Pay," which allows users to form groups for billing purposes. Each member of a "party" is still responsible for their own bill, but the group as a whole can receive a discount on their monthly service charge. This feature encourages community among users and can significantly lower the cost of service for individuals.

Reception

Since its launch, Visible has received mixed reviews. Customers appreciate the simplicity and value of the unlimited plan, as well as the convenience of managing everything through an app. However, some have reported issues with network throttling and customer service responsiveness, which are common criticisms of MVNOs.

Conclusion

Visible represents a modern approach to cellular service, emphasizing simplicity, affordability, and a digital-first customer experience. While it may not suit everyone, particularly those who prefer in-person customer service, it offers a compelling option for consumers comfortable with managing their services online and looking for an unlimited plan on a reliable network.