Walkers (snack foods)

Walkers Crisp Factory, Fforestfach, Swansea - geograph.org.uk - 21477

Walkers crisp factory, Lincoln, England - DSCF1412

Quavers packet

Mmm...forbidden crisps - Flickr - dan taylor

Walkers crisp van

Packet of walkers crisps

Walkers is a British snack food manufacturer primarily known for producing potato chips, also referred to as "crisps" in the UK. Founded in 1948 in Leicester, England, by Henry Walker, the company has grown to become one of the UK's most popular crisp brands. Walkers operates under the umbrella of PepsiCo since being acquired in 1989 and offers a wide range of snack foods including crisps, crackers, and popcorn.

History

The origins of Walkers date back to post-World War II Britain when Henry Walker, originally a butcher, started making potato crisps in his Leicester factory in 1948 to keep his workforce employed due to the scarcity of meat at the time. The company quickly established itself as a leading snack food brand in the UK. In 1989, Walkers was acquired by PepsiCo, which significantly expanded its market reach and product range.

Products

Walkers offers a wide variety of flavors and has been known for its innovative approach to creating new tastes. Some of its most popular flavors include Cheese & Onion, Salt & Vinegar, and Ready Salted. The brand has also been involved in various marketing campaigns that encourage the public to vote for new flavors.

In addition to traditional crisps, Walkers has expanded its product line to include other snack foods such as Sunbites, Monster Munch, Quavers, and Wotsits. The company has also ventured into healthier snack options, reflecting changing consumer preferences.

Sustainability and Corporate Responsibility

Walkers has initiated several sustainability and environmental programs aimed at reducing its carbon footprint and promoting sustainable farming practices. This includes efforts to reduce water use, lower carbon emissions, and use more environmentally friendly packaging materials.

Marketing and Sponsorship

Walkers is well-known for its creative marketing campaigns, often featuring celebrities and engaging with consumers through social media and other platforms. The brand has had a long-standing association with former English footballer Gary Lineker, who has appeared in numerous advertisements since the 1990s.

Walkers has also been involved in various sponsorships, supporting events and initiatives across the UK, further solidifying its presence in the British cultural landscape.

Controversies

Like many large companies, Walkers has faced its share of controversies, including criticism over the environmental impact of its packaging and concerns about the health implications of its products. The company has responded to such criticisms by implementing changes to its packaging and product formulations.

See Also

• PepsiCo
• Snack Foods
• Potato Chips
• Sustainability in Food Production