Web analytics

Basic_Steps_of_Web_Analytics_Process

Clickpath_Analysis

Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.

Overview[edit | edit source]

Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.

Key Metrics[edit | edit source]

Some of the key metrics in web analytics include:

Pageviews: The total number of pages viewed. Repeated views of a single page are counted.
Visits/Sessions: A visit is a group of interactions that take place on your website within a given time frame.
Unique Visitors: The number of distinct individuals requesting pages from the website during a given period, regardless of how often they visit.
Bounce Rate: The percentage of visitors who enter the site and then leave ("bounce") rather than continuing to view other pages within the same site.
Conversion Rate: The percentage of visitors who take a desired action.

Tools and Software[edit | edit source]

There are several tools and software available for web analytics, including:

Applications[edit | edit source]

Web analytics can be used for various applications, such as:

Improving website usability
Enhancing user experience
Optimizing marketing campaigns
Conducting market research
Tracking e-commerce performance

Related Concepts[edit | edit source]

References[edit | edit source]

External Links[edit | edit source]

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