Web analytics
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.
Overview[edit | edit source]
Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.
Key Metrics[edit | edit source]
Some of the key metrics in web analytics include:
- Pageviews: The total number of pages viewed. Repeated views of a single page are counted.
- Visits/Sessions: A visit is a group of interactions that take place on your website within a given time frame.
- Unique Visitors: The number of distinct individuals requesting pages from the website during a given period, regardless of how often they visit.
- Bounce Rate: The percentage of visitors who enter the site and then leave ("bounce") rather than continuing to view other pages within the same site.
- Conversion Rate: The percentage of visitors who take a desired action.
Tools and Software[edit | edit source]
There are several tools and software available for web analytics, including:
Applications[edit | edit source]
Web analytics can be used for various applications, such as:
- Improving website usability
- Enhancing user experience
- Optimizing marketing campaigns
- Conducting market research
- Tracking e-commerce performance
Related Concepts[edit | edit source]
- Search engine optimization
- Digital marketing
- User experience design
- Conversion rate optimization
- A/B testing
See Also[edit | edit source]
- Google Analytics
- Adobe Analytics
- Search engine optimization
- Digital marketing
- User experience design
- Conversion rate optimization
- A/B testing
References[edit | edit source]
External Links[edit | edit source]
 | This technology-related article is a stub. You can help WikiMD by expanding it. |
Search WikiMD
Ad.Tired of being Overweight? Try W8MD's physician weight loss program.
Semaglutide (Ozempic / Wegovy and Tirzepatide (Mounjaro / Zepbound) available.
Advertise on WikiMD
|
WikiMD's Wellness Encyclopedia |
| Let Food Be Thy Medicine Medicine Thy Food - Hippocrates |
Translate this page: - East Asian
中文,
日本,
한국어,
South Asian
हिन्दी,
தமிழ்,
తెలుగు,
Urdu,
ಕನ್ನಡ,
Southeast Asian
Indonesian,
Vietnamese,
Thai,
မြန်မာဘာသာ,
বাংলা
European
español,
Deutsch,
français,
Greek,
português do Brasil,
polski,
română,
русский,
Nederlands,
norsk,
svenska,
suomi,
Italian
Middle Eastern & African
عربى,
Turkish,
Persian,
Hebrew,
Afrikaans,
isiZulu,
Kiswahili,
Other
Bulgarian,
Hungarian,
Czech,
Swedish,
മലയാളം,
मराठी,
ਪੰਜਾਬੀ,
ગુજરાતી,
Portuguese,
Ukrainian
WikiMD is not a substitute for professional medical advice. See full disclaimer.
Credits:Most images are courtesy of Wikimedia commons, and templates Wikipedia, licensed under CC BY SA or similar.
Contributors: Prab R. Tumpati, MD
