Weetabix

Weetabix is a whole grain wheat breakfast cereal produced by Weetabix Limited in the United Kingdom. It comes in the form of palm-sized (baked) oval-shaped biscuits. Variants include organic and Weetabix Minis (bite-sized) versions. The UK cereal is manufactured in Burton Latimer, Northamptonshire, and exported to over 80 countries. Weetabix for Canada and the U.S. is manufactured in Cobourg, Ontario, in both organic and conventional versions.

History

Weetabix was invented in Australia by Bennison Osborne. It was introduced in the UK in 1932 by Malcolm MacFarlane and his brother Alex, who formed the British and African Cereal Company specifically to market Weetabix. The company changed its name to Weetabix Limited in 1936.

Ingredients

The main ingredient of Weetabix is wholegrain wheat (95%). The other ingredients are milled barley, sugar, salt, and niacin.

Nutritional Information

Weetabix is high in fibre, low in sugar and fat and fortified with the vitamins B1, B2, B3, B6, B9, B12, iron and calcium.

Variants

Weetabix has a number of different flavours and styles. These include Weetabix Minis, Weetabix Protein, Weetabix On The Go, and Oatibix.

Oatibix

Oatibix is a related product which was released in 2006 and is made from oats, rather than wheat. It is available in three versions: Oatibix Flakes, Oatibix Bites, and Oatibix.

See Also

• Breakfast cereal
• Whole grain
• Oatibix

References

Weetabix Resources
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